Your Generic-Ass Cover Makes Me Think There’s a Generic-Ass Book Inside

“Don’t judge a book by it’s cover.” Screw that. We all do, which is why you need to get your cover right. It’s the first thing people see. Before they figure out what your book is about, the cover has already made an impression. If that impression is boring, I don’t even let the title sink in. I’ve already gone on scanning, for a book that stands out and looks sexy.

So what makes a book cover uninteresting? How about rows and rows of samey shit. I don’t care if it’s as slick as a movie poster. If your cover is some Photoshopped stock model jobby with a dude on a horse, or a leather chick in the boob-butt pose, or some corseted lady swooning in Fabio’s arms, all your cover says to me is: “This is a McDonalds burger, just like every other McDonalds burger you’ve ever eaten.”

This is all some people want. I get that. I’m not here to denigrate that choice (much). I’m writing this for the authors who want to find success by standing out, not blending in. If you haven’t written the literary equivalent of a McDonalds burger, then holy crap do not package your book like a McDonalds burger. Avoid slick movie-poster covers, because everyone has one. Everyone but the trad pubs…

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