Sudden Comprehension of Writing Failure

I once again find myself struggling to get my weekly blog post up in time. The one I had planned is still a mess. I spent way too long trying to rewrite it from scratch, only to delete every single word. My head is also a mess, partly due to me having a sick day. I was going to take that as an excuse, but after putting off working on this post for the past two days, all I’ve done is set myself up to fail on the day the work is due.

I’ve engineered my own failure simply by falling out of the daily habit. My post/week schedule has often led to me only writing once a week, which is not enough if I’m going to write something weekly worth a damn. A weekly blog post has been a good tangible goal. It’s at least kept me honest, as I’ve not completely failed to deliver so far – even if I’ve got a few in a day late.

However, I’m past the point where just getting it done is good enough. I insist what I post be more than merely passable, which means putting in enough time to not just do a first and final draft, but get a second draft in as well. My first drafts are hot garbage, and cobbling them into something reasonable takes more than one edit – always – and too often I let myself forget this and post something sub-par.

Today’s post is an example of sub-par shit. All I’m doing is berating myself, and posting it in public to hammer it into my head with shame. So, in the interest of writing something useful, here is what I must do to avoid this dilemma in the future (apologies for having to break my one-fuck-per-article rule, but this needs to be said in exactly this way):

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Your Generic-Ass Cover Makes Me Think There’s a Generic-Ass Book Inside

“Don’t judge a book by it’s cover.” Screw that. We all do, which is why you need to get your cover right. It’s the first thing people see. Before they figure out what your book is about, the cover has already made an impression. If that impression is boring, I don’t even let the title sink in. I’ve already gone on scanning, for a book that stands out and looks sexy.

So what makes a book cover uninteresting? How about rows and rows of samey shit. I don’t care if it’s as slick as a movie poster. If your cover is some Photoshopped stock model jobby with a dude on a horse, or a leather chick in the boob-butt pose, or some corseted lady swooning in Fabio’s arms, all your cover says to me is: “This is a McDonalds burger, just like every other McDonalds burger you’ve ever eaten.”

This is all some people want. I get that. I’m not here to denigrate that choice (much). I’m writing this for the authors who want to find success by standing out, not blending in. If you haven’t written the literary equivalent of a McDonalds burger, then holy crap do not package your book like a McDonalds burger. Avoid slick movie-poster covers, because everyone has one. Everyone but the trad pubs…

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On Collaboration: Equal Does Not Equal Same

Collaborating with others is a learned skill. One most people don’t learn properly in school because most teachers just throw a bunch of students together and hope for the best. The students almost always divide the work the same way: so everyone gets a smaller piece of the same job. This is not how projects work in real life because shit actually needs to get done, and it’s the worst way to go about it.

For example, in university I was once saddled with a group who thought sharing the workload meant everyone had to write a report and recite it in front of the class – independently. It could hardly be called a “group” at all. I tried to work for better cohesion: playing MC, tying people’s ideas together, and trying to engage the audience. I even tried to teach the rest of the group to memorize their shit so they wouldn’t stand there mumbling with their noses in their notes, but guess what they did come presentation time. Each was in their own little world, boring the shit out of everyone else.

One girl didn’t present at all, which I didn’t think was a problem because she’d dutifully taken on all the boring logistical problems the group had: taking responsibility for research materials, organizing people’s notes, getting the AV equipment. She’d done more work than anyone, but those immature assholes didn’t recognize it because it wasn’t the exact same work they were doing. When they started bitching at teacher that she shouldn’t get the same grade, I told them all to STFU and listed every contribution she’d made.

When you put people together and force them all to drudge through the same tasks, everyone’s performance is dragged down. What you end up with is an idiot group: one where the output matches the lowest performer involved. The only way to solve this is to find different tasks that fit each person’s skill-set and interests. Everyone has different strengths and weaknesses. A smart group delegates jobs based on people’s individual strengths and covers their weaknesses.

If everyone was as good as everyone else at the same things there would be no need to collaborate in the first place. The whole point of forming a group is to cover all necessary aspects of a project that can’t be done alone. The best collaborations I’ve had were with people who slotted well into all the gaps that needed filling, where people loved doing jobs others hated. Everyone at once could think, “I’m so glad I’m doing X and not Y,” and be confident that someone else was getting Y done because it’s a job the other person enjoys.

People do their best work when they love it (and continue to love it even when it’s frustrating). If you truly hate some aspect of the work you need done, farm it out. That’s what smart people do, because they realize their time is best spent on things they enjoy.

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